Sales Training

When building strategic plans for businesses and non-profits the one strategic priority that always surfaces is revenue generation. Top notch businesses are constantly building sales processes within their organization to enhance their opportunity to grow revenues

Eight years ago, my son convinced me that it would be great idea if we purchased a boat, buy some fishing equipment, get our fishing licence and head out into the great Pacific Ocean, off the coast of Vancouver Island, to try our hand at fishing.

Building a dynamic sales strategy should be at the top of your list when it comes to growing your business. At the end of the day, sales make the world go around, and many organizations lose their way with their respective sales focus. When that happens organizations big and small can see revenues slip and become very vulnerable, or worst insignificant. In some cases, the word “sales” makes people very uncomfortable - but ironically everything we wear, eat, drive and live-in has at some point - been sold by somebody to someone. The two fundamental basics of running a business comes down to “Driving Sales” and “Controlling Expenses”. In my opinion, the following six “P’s” are crucial for building a dynamic sales team and sales strategy for your organization. 1. The People - Any organization is dead in the water without the right sales personal and sales leaders in place. These individuals are the building blocks of your organization and need to have the energy, enthusiasm and product belief to drive revenues. Without these key individuals your business will not grow.

During my thirty year media career, I had the privilege and honour to work side-by-side with several fantastic sales consultants. Sales is the heartbeat of the business ecosystem and for businesses to excel it’s imperative that they have a strong and vibrant sales force and good supportive sales training programs. A career in sales can be tough and sometimes sales reps don’t get the credit they deserve. Stakeholders of companies demand revenue increases and good sales teams are the foundation of strong businesses. So what makes a good sales person successful? During my career, I discovered top performing sales people all share the following five attributes. Top Sales Professionals never get complacent. These high achievers are never satisfied with mediocre, they are competitive and will do what it takes to move to the top. Complacency kills and top performers never take their foot of the gas. Top Sales Representatives take ownership of their craft and run their territory just like it’s their business. When they take ownership of their business they feel immense satisfaction and a yearning to succeed.