The Differences between a Mission Statement and a Vision Statement

As a strategic planning facilitator, the one question that I often get from organizations is - What’s the difference between a Mission and Vision statement? While they are both similar in nature, they do serve two totally different purposes. Let’s take a look at both statements and point out the key differences that will help you create a masterful strategic plan.

In my opinion, the mission statement is the most important declaration that you can make for your strategic plan. It’s a short statement that defines your organization’s current purpose - what you do and why you exist. It should be easy to remember, align with your values, speaks to your overall goal, and it should inspire your organization to move forward in a positive way. It’s a statement that your employees, board members, volunteers and stakeholders live by every day. Mission statements that are short and catchy, (preferably under 20) words get the best results.

Below are two examples of my favourite mission statements that are very telling.

New York Public Library’s Mission Statement - “To inspire lifelong learning, advance knowledge, and strengthen our communities”.

Make a Wish America - “Together, we create life-changing wishes for children with critical illnesses”.

These two mission statements get top marks for being memorable, short, to the point, very easy to read, and they both clearly define their current purpose as organizations.

On the other hand, a solid vision statement should paint a clear picture of the long-term vision of your organization. Good vision statements are forward- thinking and identify what the organization is trying to achieve through its future work. Just like the mission statement the vision statement needs to be clean, easy to understand and preferably under 25 words. Sometimes the vision and mission statements will overlap and that’s totally okay. Just be aware of the difference when you are crafting your mission and vision statements.

Below are two examples of outstanding visions statements.

Disney’s Vision - “To be one of the world’s leading producers and providers of entertainment and information”.

Feed the Children’s Vision - “Create a world where no child goes to bed hungry”.

Both of the above vision statements are very well thought out and captivating. Disney and Feed the Children both crafted compelling statements about what they are trying to achieve as organizations in the future. A good vision statement allows you to dream big, guide your organization through good and bad and it’s an excellent opportunity for your institution to really look at what’s possible for your organization in the future.

When you are creating your strategic plan, it’s extremely important to spend time on your vision and mission statement and know the differences between the two. A good mission statement defines who you are today as an organization today, while a vision statement defines the long-term future of an organization. As a seasoned business consultant, these two statements along with your values (which I will cover in another blog) are instrumental in creating a solid foundation that will motivate and guide your organization. The process can’t be rushed, and a creative strategic planning committee along with an experienced strategic planning facilitator can support you in crafting a masterful mission and vision statements that will inspire your organization to be the best that you can be for years to come.